The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Latest Episodes
The Google Ads Detective: Solving PPC Mysteries, Part One (Episode 534)
In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, gives three examples of unique PPC mysteries that are from real campaigns that experienced dramatic performance drops. It is our job to figure out the reason for...
Google Ads Signal vs. Noise: How to Fix Clicks, Spam, and Broken Campaigns (Episode 533)
In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spa...
The Truth About RSA Ad Strength: 3 Big Mistakes & My Go-To Copy Framework (Episode 532)
In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positio...
"Semantic Intent" Will Change How You Choose Keywords Forever (Episode 531)
Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. I...
Let's Build a Competitor Conquest Campaign! (Episode 530)
Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-int...