The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Episodes
385 episodes
Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as...
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Episode 484
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48:00
PPC Basics: How to Improve Quality Score (Episode 483)
This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about...
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Episode 483
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34:52
PPC Basics: How To Manage a Search Campaign (Episode 482)
Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to l...
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Episode 482
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30:08
A Warning to 10+ Year Old Accounts (Episode 481)
This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you d...
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Episode 481
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35:48
Huge Q&A About Google Ads (Episode 480)
This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this ...
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Episode 480
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40:01
How to Revive a Stale Campaign (Episode 479)
This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/pspC...
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Episode 479
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32:43
How to Stop Spam and Bot Traffic & Leads (Episode 478)
In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high C...
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Episode 478
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31:09
Answering Your Questions About Google Ads (Episode 477)
Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we c...
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Episode 477
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35:32
The Right Way to Use Audiences (Episode 476)
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google...
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Episode 476
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33:02
When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very impor...
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Episode 475
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34:39
Competitor Campaigns: When, Why, and How (Episode 474)
Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of w...
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Episode 474
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34:13
How to Audit a Failing Google Ads Account (Episode 473)
If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most adver...
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Episode 473
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30:47
Answering Questions from Listeners! (Episode 472)
This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success...
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Episode 472
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32:35
Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)
This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic fo...
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Episode 471
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37:34
Cookie Consent Explained from a Google Ads Perspective (Episode 470)
Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!Try Opteo for free for 28 days - https://opteo.com/pspConcent Mode ...
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Episode 470
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27:54
The Budget Bulls-Eye Principle (Episode 469)
Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget i...
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Episode 469
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22:33
Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)
This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you c...
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Episode 468
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35:42
My Favorite Google Ads Script (Episode 467)
This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative ke...
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Episode 467
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40:18
9 Buttons You Should Never Click (Episode 466)
Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some ad...
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Episode 466
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35:19
New Changes Coming to Google This Year (Episode 465)
New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best...
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Episode 465
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36:39
Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of ...
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Episode 464
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33:55
Smart Bidding Fails Against Manual Bidding (Episode 463)
Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to u...
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Episode 463
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37:35
Deep Dive: Looking at Metrics of a Successful Account (Episode 462)
This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon tha...
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Episode 462
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32:24
4 Ways To Manage Bad Traffic (Episode 461)
Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris...
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Episode 461
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36:10
Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings th...
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Episode 460
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36:25