The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Episodes
412 episodes
The State of Google Ads in 2026 (Episode 511)
This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let's talk about the wide di...
The Hidden Lies Of Google Ads Agencies (Episode 510)
It's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their clients and how you can spot those scams to avoid being a victim.Try Opteo...
How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)
If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed in Google Ads using uniq...
10 Hidden Settings In Google Ads (Episode 508)
There really are settings and features in Google Ads that are hidden. And some of these settings can make a big difference in the performance of your search campaigns. In today's podcast Chris Schaeffer, an expert of Google Ads with 23 years of...
Stealing Clicks From Your Competitors (Episode 507)
Let's talk about competitor campaigns on Google Search. Should you run ads against competitors? Is it worth it? In today's episode Chris Schaeffer discusses the best way to proceed if you plan to spend money on competitor bids.Try Opteo ...
Tips for Shopping, Search, and Display Campaigns (Episode 506)
This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for optimizing your product ti...
How To Train Google Ads With Conversions (Episode 505)
Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strategy focuses on using a website that drives a ...
Your Paid Search Questions Answered (Episode 504)
How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answering questions from lis...
#1 Secret to Improving Broad Match Keywords (Episode 503)
If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match key...
How Exact Match Keywords Actually Function (Episode 502)
This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try ...
Demystifying Performance Max (Episode 501)
This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https:...
6 REALLY GOOD Questions from Listeners (Episode 500)
This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, an...
3 Reasons Your Google Ads is Wasting Money (Episode 499)
Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not ...
Big Changes Coming to Shopping Campaigns in February (Episode 498)
Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out i...
Q&A: Answering Questions from Listeners (Episode 497)
Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden d...
PPC for Home Services is Dying (Episode 496)
This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk abo...
Ranking Bid Strategies From Worst to Best (Episode 495)
This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of ot...
PPC Basics - Simple Ad Strategy That Works (Episode 494)
This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines ...
My 3 Favorite Google Ads POWER TOOLS (Episode 493)
Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts.Try Opteo for free for 28 da...
5 Things You Need to Know About a CLICK in Google Ads (Episode 492)
What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!Try Opteo for free for 28 days -...
Let's Audit an Account with 29.6% Optimization Score (Episode 491)
This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimizati...
How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)
Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be su...
Answering PPC Questions from Subscribers (Episode 489)
Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers ...
PPC Basics - How to Pick The Best Keywords (Episode 488)
This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!
PPC Basics - Building Your First Campaign (Episode 487)
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting mo...