The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Episodes
370 episodes
The Budget Bulls-Eye Principle (Episode 469)
Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget i...
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Episode 469
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22:33
Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)
This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you c...
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Episode 468
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35:42
My Favorite Google Ads Script (Episode 467)
This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative ke...
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Episode 467
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40:18
9 Buttons You Should Never Click (Episode 466)
Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some ad...
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Episode 466
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35:19
New Changes Coming to Google This Year (Episode 465)
New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best...
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Episode 465
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36:39
Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of ...
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Episode 464
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33:55
Smart Bidding Fails Against Manual Bidding (Episode 463)
Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to u...
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Episode 463
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37:35
Deep Dive: Looking at Metrics of a Successful Account (Episode 462)
This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon tha...
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Episode 462
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32:24
4 Ways To Manage Bad Traffic (Episode 461)
Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris...
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Episode 461
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36:10
Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings th...
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Episode 460
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36:25
Answering Questions about Google Ads (Episode 459)
This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amaz...
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Episode 459
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38:57
I’m Sick of Scammers in Google Ads (Episode 458)
Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and h...
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Episode 458
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30:14
YouTube Campaigns Are Changing (Episode 457)
Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast epi...
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Episode 457
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36:52
2025 Keyword Research & Imposter Syndrome (Episode 456)
How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has ...
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Episode 456
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36:46
Custom Labels in Google Ads Shopping (Episode 455)
This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner disc...
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Episode 455
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31:29
Google’s Goals Are NOT Your Goals (Episode 454)
Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a fe...
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Episode 454
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29:00
Report Finds 80% Do Not Use Negative Keywords (Episode 453)
In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new repo...
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Episode 453
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29:32
The Best Scripts to Use in Google Ads (Episode 452)
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days -
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Episode 452
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35:00
Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Sear...
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Episode 451
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35:56
How Google Ads Keyword Matching Works (Episode 450)
Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below...
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Episode 450
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27:04
Why Businesses Don’t Grow from PPC (Episode 449)
This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns.&nb...
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Episode 449
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34:09
Bidding, ROAS, & AI (Episode 448)
Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click...
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Episode 448
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31:36
How Successful are Ads on Google? (Episode 447)
This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the ...
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Episode 447
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34:56
Search Terms in Performance Max (Episode 446)
This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on...
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Episode 446
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33:35
Improving The Quality of Leads (Episode 445)
Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus...
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Episode 445
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37:01