The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

161: How to Target Topics on The Google Ads Display Network

Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targeting, when they think it's a good fit, and then they go over some examples. Enjoy!

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