The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
163: How We Use Keyword Targeting On Google Ads Display Campaigns
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Show notes:
This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants are coming to phrase match and broad match modified keywords. Thanks for listening and enjoy the show!
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Links:
Google extends same-meaning close variants - https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138
Keyword contextual targeting - https://support.google.com/google-ads/answer/2769374
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