The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
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Show Notes:
Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to lower your spend, you should be thinking about ways to lower spend but keep the campaign on and running, instead of pausing your campaign entirely. In this episode they guys talk about reasons why you shouldn’t turn off your campaign, and then they cover ways you can lower your spend temporarily without hurting your long-term results or ability to get your performance back to where it was before you lowered your spend. Lots of great strategy talk in this episode, and we hope you enjoy it. Thanks for listening and enjoy the episode!
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