The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
129: What to do when a good Google Ads campaign goes bad?
Episode sponsor:
Get a free custom proposal - Directive Consulting
Show notes:
Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go bad all of a sudden, and what you can do to fix it. Enjoy!
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Resources:
PSP Insider
Google Tag Assistant - Tag Assistant Help
Rising Cost Per Click But I Didn’t Change My Bids - Rothman PPC
Use auction insights to compare performance - Google Ads Help
Stay ahead of the pack with the Competition tab in Bing - Bing Ads Blog
Show Notes - Paid Search Podcast
Work with Jason - Rothman PPC
Work with Chris - Chris Schaeffer